In this day and age real estate is being marketed very differently from even three years ago. Most people are finding that properties are hitting the internet, or agents are contacting buyers off their data bases, before they even hit the papers. As a buyer you would hope that your local real estate agent that you left your details with will contact you should one of these “ Silent Sales “ become available, but the reality of it is your not the only buyer out there.
Why Premium properties are often not listed and become Silent Sales.
From our experience we find that Premium property buyers should they attempt to do the house hunt themselves, not only risk revealing their identity which could cost them thousands of dollars in a negotiation, but also miss out on seeing some prime silent property. Great real estate sells itself, and in most cases within a 10 Day period. If a premium property vendor can sell their property quickly and silently without expensive marketing campaigns or invasive open home inspections, and control to an extent their confidentiality, they will.
Please note buyers the majority of premium properties are not listed publicly for confidentiality reasons, but because of our relationships with agents on a continual basis we are able to expose you to these silent listings. Since 1997 PK Property has formed many strong relationships, and built an extensive real estate data base that keeps in contact regularly with all real estate agents, and agencies in the Sydney Metropolitan area. Buyers please understand that when you give your details to a real estate agent, that you give them to the agent, not the whole agency they work in.
Why use PK Property to find the Silent Sales.
So as a buyer you could visit six different agents at their open inspections and hand over your requirements, but your details don't get passed on to say a further 15 salespeople in the office. The majority of real estate agents share property listings within the office, but rarely buyers. Our data base at PK Property allows you to cast the net further covering every real estate agent, in every single agency in your designated area in one email broadcast.
Our experience tells us that in some instances we can be showing our clients very little or next to no silent sales, but then within a matter of a week silent sales can make up 60% of what we end up delivering to our clients to view. Over the years PK Property has been able to purchase many silent sales for our clients through the following contacts:
- Private property sellers calling our office direct, and asking us do we have a buyer for their property on our client data base, before they list it with a real estate agent
- Real estate agents calling us direct before the property they are selling is publicly listed.
- Past clients we have purchased for contact us before listing their property for sale through a real estate agent to see if their property might suit one of our present clients.
- Having one of our buyer's agents directly letterbox your favourite street in the hope that a selling vendor wants to enter into a private sale, to save on marketing and real estate agent selling fees.
- When we sign a new client in most cases they have a property to sell, and should that property match up with our client base at the time, we will then proceed to negotiate a private sale